Social media helps AAACU close $2 million in loans

The $303 million, Alpena, Mich.-based Alpena Alcona Area Bank announced it closed $2 million in loans using Yak! Tracker, a social media lead generation application in the Oshkosh, Wis.-based CUSO Chatter Yak!

AAACU adopted Yak! Tracker, which allows credit unions to use social networking to generate leads and revenue, in March 2019. As a result, the credit union recently generated nearly 200 new loan leads and, in 2019, closed $2.Two million in loans from Yak! Tracker generated leads.